Sheraton is a world
renowned hotel chain known for their luxury brand of hotel & facilities
worldwide. Sheraton has a very active
presence worldwide. Sheraton shares content about their brand, special offers
and announcements across multiple social media channels like Google+, Facebook,
Twitter, Instagram and Pinterest to name a few.
Objective – To
understand and analyze the social media strategy of Sheraton Toronto
How Often Do They Post?
Although they are active
on Twitter posting something multiple times a day, their Facebook and other
networks are focused on 1 post per day.
Most Effective Social Media Channel?
The most effective social
media channel for Sheraton is Facebook.
What Kind Of Content Do They Post?
Mainly promotional
materials, images of the hotel, special deals etc.
Example
 |
| An example sheraton Facebook post about their gym |
Conclusion
Sheraton promotes their individual facilities more aggressively via social media. For example they offer a gym membership for people looking for a premium gym experience. They never promote direct discount rates on any social media channel.
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