Novotel VS Marriott Resorts on Facebook
It is important to be active on social media websites for different industries
nowadays.
Today we will be
looking at Novotel Canada facebook page and Marriott Resorts.
Mariott resorts are
posting their information in average 1 time per 2-3 days, they don’t have any
particular schedule for it. On the other
hand, Novotel keeps their posts coming out everyday.
Marriott Resorts page
has different kinds of information that can be interested for their target
market: views of the cities , where they have their resorts; news related with tourism industry; and news
related to the Marriott.
Novotel posts
different deals in their chain of hotels; material that can motivate people to
travel and stay at their hotel; views of the different places; and of course
they share news that can be related to industry or Novotel hotel chain.
Marriott uses more the
sharing function other than posting their own content, therefore the main
keyword is Marriott.
Novotel uses such
keywords as travel, Novotel, hotel,
resorts, vacation.
Let`s compare two recent most successful posts on their pages
Novotel
|
Marriott
|
|
Likes
|
10
|
1,6k
|
Shares
|
0
|
527
|
Comments
|
1
|
37
|
As we can see Marriott
has a more successful life at Facebook. Of course, it depends on the quantity
of followers, which Marriott has more than Novotel. However, I think , that one
of the main factors of Marriott`s success is that they are posting a content
that can be interesting for any person on Facebook: different articles about
industry or people. That makes followers to share this content with their
friends.
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