Marriott vs Novotel on Twitter

Today we are going to talk about another popular social media platform Twitter.

We are going to look at 2 accounts: Novotel and Marriott International.

Both of the profiles post their information 3-4 times per day. As you know, one of the important things is to follow 50/50 rules. Marriott and Novotel are successful at it; they keep their profiles interesting by providing information that may be interesting for followers, but not directly related to the brand name.

Novotel came up with their own hashtags #NovotelKnows  and #NewNovotel. It helps with categorizing information. Novotel Knows category is about tourism related information, not the hotel. New novotel is about the Novotel hotel chain.

Marriott uses #overheardinmarriott, which is basically information about the hotel and # itpaystobookdirect which is different ways of getting lowest rates in Marriott. Also, Marriott is using situational hashtags such as #Pieday and #WorldsMostEthicalCompanies, it helps to make socialization and not to frame themselves in usual hashtags.

Lets take a look at numbers:

Marriott has 408k followers.

Novotel has 1,827 followers.

Now,we will take a look at the most successful posts.

	Novotel	Marriott
Likes	2	33
Retweets	0	26
Responses	0	0

As we can see, Marriott is doing more successfully comparing to Novotel. However, I think, that the reason is people awareness about Marriott, not the content. Also, big influencer is target market. So, it may depends on different psychological and behavioural factors.