Four Seasons Toronto Social Media Study

Four Season is known for their luxury hotel chain especially in North America and Asia. In this social media case study we will look at how four seasons is interacting with their customers using social media.

Objective – To understand how Four Seasons is interacting with their followers in social media.

How Often Do They Post?

Once or twice a day on Facebook, A tweet every couple of hours on Twitter. Also, they have a dedicated twitter account for customers looking help.

Most effective Social Media Channel?

Four Seasons invests a lot of time and money in YouTube as well as Facebook. Their YouTube videos are a great way to showcase what their brand is all about. They generate the most traction in Twitter and Facebook. Their YouTube is targeted to potential new customers.

What Kind OF Content Do They Post?

Press releases, monthly specials, chef recipes, any award or mention by other news publication. Their videos give you an in-depth tour of their hotel as well as the quality of service.

Example

Giving existing and new customers a reason to visit Four Seasons  via Facebook.

Conclusion

Four Seasons focusses on getting user attention by posting something new every day. Their videos are geared towards people visiting other luxury brands and how they are different. Their twitter service is pretty impressive. I did ask them a question on twitter and got a response within 20 minutes.