By: Owais
Hikmat
On Instagram, Ritz-Carlton makes a great
impression. They produce content that is eye-catching, interesting and
relevant. They post pictures of extraordinarily exotic locations, luxurious
hotel suites and relaxing getaways. Ritz-Carlton posts their captivating
Instagram content multiple times daily. The description is as follows; “Our official account is a collection of your #RCMemories,
celebrating travel around the globe. To learn how we may use your photo, please
click below." The title
heading for Ritz is; “The
Ritz-Carlton (@ritzcarlton) • Instagram photos and videos”. Hashtags included
are; #LakeTahoe, #California, #Rainbow, #Adventure, #RoomWithAView, #Dubai,
#LuxuryTravel, #UAE, #Poolside and #Paradise to name a few. Ritz-Carlton’s
memory gallery is a compilation of photos from customers who volunteered to
upload their Ritz-Carlton memories. The link that takes you to the #RCMemories
page is bit.ly/1TE7ZQw.
. In terms of the Ritz-Carlton, their most successful post was titled “Serendipitous #sunsets at The Ritz-Carlton, #GrandCayman.
With 2192 like and 60 comments,
this sunset photo taken in the Caribbean was by far the most successful post.
This post was successful due to its raw and original content of a gorgeous
sunset which resonates the elements of calmness, tranquility and quality.
Shangri-la’s
Instagram will have you at hello! They produce content multiple times a day
that shows stunning images of world and the most exotic of locations.
Shangri-La leaves a lasting mark with its Instagram channel. The title heading
includes ‘Shangri-La Hotels and
Resorts (@shangrilahotels) • Instagram photos and videos’. The description tag includes “Capture your most memorable Shangri-La
experience on photo/video and share it with us with #MyShangrila”. Hashtags employed by Shangri-la
include; #ShangrilaDestinations, #traveltheworld, #topdestinations, #ShangrilaHotels,
#makemoments, #paradise, and #beautifulresorts to name a few. Shangri-la’s has
a link to its own photo gallery posted by Shangri-La as well as from customers
from all over the world with captivating and memorable moments that they would
love to share. The link for the gallery is as follows; gallery.shangri-la.com.
In terms of
Shangri-la,
their most successful post areas follows “Garden by the Bay is an
award-winning horticultural attraction houses over 250 thousand rare plants, and
is just a five-minute walk from the city, #GardensbytheBay #Singapore”.
With 1,112 likes and 17 comments, this post taken in
Singapore was a definite winner. I believe this post was successful due to the
uniqueness of Singapore’s Garden by the Bay especially at night where it is
truly captivating.
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