Ritz-Carlton vs. Shangri-la on YouTube

By: Owais Hikmat

The Ritz Carlton created a unique series on YouTube and also featured on Facebook where they highlight in a cartoon format how they helped and arranged to pull off some of the amazingly memorable moments in their customers lives; including marriage proposals. Take a look here. Most of the Ritz’s YouTube videos are of highlighting their hotels and resorts and well as how the Ritz-Carlton can make your dreams come true from weddings to glass blowing experiences. The Ritz posts YouTube videos once every two weeks on average. In the description section, links to other sites are included such as;  ritzcarlton.com,  Facebook Twitter Instagram Pinterest Foursquare Google+.

Keywords include “unforgettable travel moments, world’s most treasured destinations, lake-side resorts, mountain retreats, secluded beach sanctuaries, timeless escapes, gold standard, luxury hotel and resorts and iconic city-center hotels. Ritz Carlton’s most successful recent video is “Warm Welcome to the New RitzCarlton.com where it highlights they invite you to explore their new refreshed and distinctive new website giving the unique opportunity to simply plan your next travel destination. You could reserve a room or a suite, browse through luxurious hotels and resorts as well as read stories from other travelers.

This YouTube video has 1,446 views as well as 10 likes making it Ritz-Carlton’s most recent successful post. I believe that this video was successful because it told the customer how they have made many positive changes most importantly to their website.

Shangri-la Hotels and Resorts posts several YouTube videos per week with a total of 3 videos last week and 5 videos 2 weeks ago. The content that they produce are story like short films created by Shangri-la productions. Very unique and impressive, they stress the sophistication and elegance of Shangri-la Hotels and Resorts. The description includes links to  shangri-la.com, Facebook, Twitter, Instagram Google+ Google+.

Keywords in the description area include; hospitality, embrace, welcome to Shangri-La, It's in our nature”. The most successful recent video from Shangri-La is titled “Shangri-La London – Executive Decisions where within its first 20 hours of launch from today……it has already 131 views and 1 like.

I believe that this video is successful because it is a well-crafted production and already obtained 131 views in its first 20 hours of launch.