By Owais
Hikmat
The
Ritz-Carlton tweeted mostly about enhancing customer experience with their spa
in Bali, their deep tissue massage at their hotel spas and promoting social
movements like #Earth Hour. However, they did maintain many retweets and
customer engagement. Shangri-la tweeted about their hotel lunches and
experiences, as well as an Easter egg hunt, and did highlight many exotic
destinations to die for. Both brands tweet multiple times a day and maintain
great consumer and fan engagement. Both brands are highly implement the 50/50
rule where they are highly engaged with their target markets and well as
maintain their business and social objectives. The keyword sentences that are
highlighted between both brands include; “Beautiful spa, great weekend,
amazing luxurious wedding cakes, dreams come true, signature dishes, diamond
retreats, a mesmerizing view and capture your dining memory”. Hashtags
include #FridayFeeling, #EarthHour, # Easter, #RCMemories, #DoradoBeach,
#RCReserve, #Lisbon, #relaxation and #massage.
Ritz-Carlton’s
most successful tweet was on how they gave their chefs an Instagram page
dedicated to their #food. They obtained 21 likes, 10 re-tweets and 3 comments.
Shangri-la’s
most successful tweet was about a getaway at Yancuna Island in Fiji where they
obtained 12 likes and 3 retweets.
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I believe
that these two posts were very successful because it showed how the brands were
building connections with their customers and fans. Who doesn’t like to look at
and dream about travelling to Yancuna Island in Fjiji enjoying your stay at Shangri-La’s
hotel and resorts.
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