By: Owais
Hikmat
I will be
creating a marketing campaign for Shangri-La Hotels and Resorts.
Name of
Campaign: #Sensational Selfie Campaign
My Main
Goals: To generate worldwide awareness of Shangri-La and its dedicated
worldwide customers and staff by taking a selfie with the most amount of people
in 1 photo which should include hotel staff, family and friends. My other goals
are to generate likes, followers and subscribers.
The
audience are travelers, non-travelers, hotel-goers and non-hotel goers worldwide.
Campaign
Detail:
Take a
selfie with the most amount of people possible at a Shangri-La Hotel wherever
you are in the world and share it on Shangri-La’s website and post it to their
social media channels. The person who generates the most likes, share and
subscribers will win a free trip for two to a dream Shangri-La destination of
their choice.
I plan on
launching this campaign early spring (March) before summer in order to start
the buzz.
The
platforms that I will be using is Facebook, Instagram, Twitter, and Snapchat.
This
campaign will attract and engage our audiences by creating a buzz worldwide
where Shangri-La visitors will be encouraged to take that
#SensationalSelfie.
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