By Owais Hikmat
The Ritz-Carlton
makes content highlighting many exotic destinations all over the world. From
undersea adventures to 8 floors high at the spa at Ritz-Carlton in Jakarta, Indonesia.
They often stress how they can make your dreams come true. Shangri-la makes
creative content by turning your attention to their exotic hotel destinations
all over the world from Dubai to Shanghai to Mauritius. They use stunning
imagery and rhetorically ask, “Image yourself here”. Both brand do a great job
of using the 50/50 rule.
The keyword
sentences used by Ritz-Carlton include “experience, #RCMemories, dreams
come true, #Oman and #Maldives and so on.
Shangri-la’s
most successful recent post was about their location in Paris “Just enjoying a mid-afternoon oggle. - at Shangri-La Hotel,
Paris”. The post had 474 likes and loves, 24 shares and
5 comments.
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| Shangri-la Paris Facebook Screenshot |
The Ritz-Carlton’s most successful recent post
was about Brooklyn’s Botanical garden generating more than 519 likes, 17 loves,
15 shares and 1 comment.
 |
| Blossoming Botanical Garden Cherry Tree |
I believe that these
two posts were successful because they touched many hearts the first one being
about Shangri-la in Paris. Many people long to visit Paris and are reminded of
the “City of Love”. The second post highlighted the blossoming of Brookyln’s
cherry trees with a beautiful picture of a flower reminding everyone about
spring.
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