There is no secret that YouTube is one of the most popular social media websites and
it is important for the big and small companies to stay active on it.
We are going to take a
look at two Youtube accounts: Marriott and Novotel hotels.
Marriott has 8k followers,
Novotel Hotels has a 761. As I can see both of the accounts are not really
active, they have post one time per 2 month in average.
Marriott posts
promotional videos as well as different tutorials on easy booking; they also
have some kind of cartoon about the holiday in their resort, which can be
interesting to take a look at free time.
Novotel has different
content: the observing videos of different resorts of Novotel, where you can
see the room, lobby and different facilities. It is very useful for people who
value comfort and feel more comfortable when they know where are they going and
how it looks; they also have supporting videos for different incidents such as
terror attack in Paris. It makes them look social involved.
Novotel does not have a
lot of description of videos. It makes it hard to find on google if you don’t
know the title.
However, Marriott
leaves all the links for social media in description box and also uses keywords
such as Marriott Resorts and Marriott Rewards.
The most successful
video of Marriott is called Marriott Rewards sends 50 to Super Bowl 50 #50to50. It has 2,387,805 of
views, 578 likes, 2 dislikes, 73 comments. It had such a success because it was
a partnership with SuperBowl.
The most successful video of Novotel has 335 views, 2 likes and 0
comments.
