Fan Pages For Sheraton Toronto

There are no official fan pages for Sheraton since it is a renowned hotel chain. However, there are a few blogs that promote Sheraton's content and authentic user reviews of the hotel in toronto mechanic.

TripAdvisor Sheraton Group - Offers insight into Sheraton hotels all across the world including Toronto. In this group you can share your experience, rewards and recommendation. Official sheraton people often respond to members.

Twitter Hashtags - Some twitter hashtags like #sheraton #ilovesheraton are used by fans all across the world to celebrate their stay at the hotel.

Four Seasons Vs Sheraton On YouTube

In this blog post we are going to identify how Four Seasons Toronto and Sheraton promote their brand on YouTube. YouTube is a great platform for the hotel industry because videos are extremely effective in engaging audiences.

Four Seasons YouTube Channel

Total Subscribers: 9296
How Often Do They Post Videos: 3-4 videos a month

Most successful videos:

• Four Seasons Private Jet: https://www.youtube.com/watch?v=dyPIK-Xy6q8
• Making A Bed At Four Seasons Hotel: https://www.youtube.com/watch?v=AZHOyfx3mU8

Keywords Used: Four Seasons Hotels, Luxury Hotels, Luxury vacations

Types Of Videos: brand videos, hotel launches, services offered by Four Seasons

Sheraton YouTube Channel

Sheraton focusses on making viral videos about the hotel industry in general. Although they have less subscribers than Four Seasons, they have way more video views,

Total Subscribers: 2025

How Often Do They Post Their Videos: 2 - 3 videos a month

Most Successful Videos:

• Actions Speak Louder Commercial: https://www.youtube.com/watch?v=xTGEf4o8QLg
• Sheraton Surprises Travellers With Random Acts Of Kindness: https://www.youtube.com/watch?v=0_WqbSkz-rc

Keywords Usesd: Travellers, hotel bookings, luxury hotel, vacations
Types Of Videos: brand videos, industry related news, PR videos, sheraton services

Four Seasons Vs Sheraton On Instagram Toronto

In this post we will analyze how Four Seasons Toronto and Sheraton hotel use Instagram to market themselves.

Four Seasons Instagram

Followers: 14.6k

Generally posts an update 5 times every week. Photos are mostly tailored for Instagram with relevant hashtags and other filters.

The descriptions says

Four Seasons Hotel Toronto

 TripAdvisor 2016 #1 Hotel in Toronto. Proudly Canada's first hotel awarded both AAA Five Diamond and Forbes Travel Guide Five Star ratings.

 They have a link to their press release in the descriptions section.

Average Likes: 160-200

keywords and hostages: #torontogetaway, #DbarTO #spring

Sheraton Instagram

Sheraton is extremely active on Intagram and uses a single account for the entire hotel chain.

Followers: 32.4k

The description says 

We believe actions speak louder than words. That's why we're changing - from small touches to big shifts, all around the world.

they have a link to their mlb promotion on the description area.

Average Likes: 600-700

Keywords and Hashtags:  #travel #toronto #gateway #food

Four Seasons Vs Sheraton On Twitter

Both Four Seasons Toronto & Sheraton Hotels are quite popular on twitter.

No of Followers

• Four Seasons: 11.6k
• Sheraton: 2389

Four Seasons has a much higher twitter presence than Sheraton. Both the companies are similarly active in twitter posting about 1-2 posts per day.

Posts include special mentions, PR releases, direct responses to customer service (not shown on their profile), special services and events.

Some keywords and Hashtags

Sheraton - #canadian #landmark #tourism #toronto

Four Seasons - #ArmandDeBrignac #FSbride.

Keywords - toronto dining, hotels in toronto, toronto stay, downtown toronto

Both the companies follow the 50-50 rule.

Recent Successful Tweets

Four Seasons - A twitter post acknowledging an long time four season employee. 6 retweets.

Sheraton - A tweet about the canadian auto show and where to stay in Toronto. 3 retweets.

Four Seasons Vs Sheraton on Facebook

Four Seasons has a higher post frequency on Facebook compared to Sheraton.

Post frequency: 2-3 posts a day (Four Seasons), 1-2 posts a day (Sheraton)

Both the brands post about their restaurants, special events, facilities and also some related news & content about tourism in Toronto.

Yes they do follow the 50-50 rule.

Some of the keywords used among their social media posts are: luxury hotel toronto, best places to stay in toronto, best hotels in toronto.

Recent Popular Post For Sheraton

An article stating that Sheraton has one of the best hotel lobbies in Toronto.

• Likes: 16 (as of 12th march)
• Shares: 2 Shares

Recent Popular Post For Four Seasons

A post sharing the career of an old concierge in Four Seasons.

• Likes: 69
• Shares: none

Sheraton Hotel Toronto Social Media Case Study

Sheraton is a world renowned hotel chain known for their luxury brand of hotel & facilities worldwide.  Sheraton has a very active presence worldwide. Sheraton shares content about their brand, special offers and announcements across multiple social media channels like Google+, Facebook, Twitter, Instagram and Pinterest to name a few.

Objective – To understand and analyze the social media strategy of Sheraton Toronto

How Often Do They Post?

Although they are active on Twitter posting something multiple times a day, their Facebook and other networks are focused on 1 post per day.

Most Effective Social Media Channel?

The most effective social media channel for Sheraton is Facebook.

What Kind Of Content Do They Post?

Mainly promotional materials, images of the hotel, special deals etc.

Example

An example sheraton Facebook post about their gym

Conclusion

Sheraton promotes their individual facilities more aggressively via social media. For example they offer a gym membership for people looking for a premium gym experience. They never promote direct discount rates on any social media channel.

Hotel Comparison Sheraton Vs Four Seasons

Introduction

SEO is important for marketers because it is a long term solution for generating organic traffic without any form of paid advertisement. SEO allows a brand to generate more awareness and target their audience. The objective is to determine which of the two sites when compared has a stronger SEO.  The brands that we are comparing today are:


Comparison Done By: Rahul Ghosh

• Sheraton Toronto
• Four Seasons Toronto

Sheraton Toronto Homepage

Four Seasons Toronto

SEO Comparison Chart

SEO Considerations	Sheraton	Four Seasons
URL:	http://www.sheratontoronto.com/	http://www.fourseasons.com/toronto/
Keywords used on each site:	Ultimate Mascara, Lash Reforming, Volume Length Definition.	Undisputed Leader of Mascara, Lash Lengthening, Length Volume Definition.
Frequency of Keywords:	Moderate	Moderate
Locations of keywords:	Body, Header Meta Tags, Alt Tags	Body, Header, Meta Tags, Image Alt Tags
Keywords in URL:		Toronto, hotel
<title>	Downtown Toronto Hotels | Sheraton Centre Toronto Hotel	Luxury Hotels Toronto | Yorkville Hotel | Four Seasons Toronto
<meta name="description" content=“”/>	As one of the newly renovated downtown Toronto hotels, Sheraton Centre Toronto Hotel is connected to financial and entertainment districts via the PATH.	Visit Four Seasons Hotel Toronto, soaring 55 storeys in the heart of Yorkville, downtown Toronto's most glamourous shopping and restaurant quarter.
<meta name="keywords" content=""/>	downtown toronto hotels	luxury hotel toronto
Site upload speed:	Pingdom Speed: (71/100)	Pingdom Speed: (61/100)
Quality of written content:	Readability Score: (72/100)	Readability Score: (67/100)
Quality of Visual Content:	Very crisp images with clear call to action area to book reservations.	Very clear pictures and a perfectly positioned area for room booking. The CTA is very prominent.
Alt Text used:	Every image has alt text	Every image have alt text
Captions used:	Images do not have caption	Some images have caption
Quality of Layout:	My Own Grade (8.5/10)	My Own Grade: (7/10)
Call-to-action:	“Reserve Your Stay”	“Make A Reservation”
Anchor Text:	Rooms, Location, Hotel Features, Dining	Accomodations, Photos & Videos, Make a Reservation, Fitness & Facilities
Mobile Friendly:	100% responsive mobile friendly design	100% mobile friendly responsive design.
Content is “shareable”:	No	Content is not that sharable. Mostly uses a booking opt-in on the homepage.
Links to Social Media:	Links to social media present on the homepage as well as every other page.	Links to social media present In the footer section
SERP ranking results when using keywords from this table:	Average SERP Ranking: 3.4	Average SERP Ranking – 2.7

SEO Considerations

Sheraton

Four Seasons

 

URL:

http://www.sheratontoronto.com/

http://www.fourseasons.com/toronto/

Keywords used on each site:

Ultimate Mascara, Lash Reforming, Volume Length Definition.

Undisputed Leader of Mascara, Lash Lengthening, Length Volume Definition.

Frequency of Keywords:

Moderate

Moderate

Locations of keywords:

Body, Header Meta Tags, Alt Tags

Body, Header, Meta Tags, Image Alt Tags

Keywords in URL:

Toronto, hotel

<title>

Downtown Toronto Hotels | Sheraton Centre Toronto Hotel

Luxury Hotels Toronto | Yorkville Hotel | Four Seasons Toronto

<meta name="description" content=“”/>

As one of the newly renovated downtown Toronto hotels, Sheraton Centre Toronto Hotel is connected to financial and entertainment districts via the PATH.

Visit Four Seasons Hotel Toronto, soaring 55 storeys in the heart of Yorkville, downtown Toronto's most glamourous shopping and restaurant quarter.

<meta name="keywords" content=""/>

downtown toronto hotels

luxury hotel toronto

Site upload speed:

Pingdom Speed: (71/100)

Pingdom Speed: (61/100)

Quality of written content:

Readability Score: (72/100)

Readability Score: (67/100)

Quality of Visual Content:

Very crisp images with clear call to action area to book reservations.

Very clear pictures and a perfectly positioned area for room booking. The CTA is very prominent.

Alt Text used:

Every image has alt text

Every image have alt text

Captions used:

Images do not have caption

Some images have caption

Quality of Layout:

My Own Grade (8.5/10)

My Own Grade: (7/10)

Call-to-action:

“Reserve Your Stay”

“Make A Reservation”

Anchor Text:

Rooms, Location, Hotel Features, Dining

Accomodations, Photos & Videos, Make a Reservation, Fitness & Facilities

Mobile Friendly:

100% responsive mobile friendly design

100% mobile friendly responsive design.

Content is “shareable”:

No

Content is not that sharable. Mostly uses a booking opt-in on the homepage.

Links to Social Media:

Links to social media present on the homepage as well as every other page.

Links to social media present In the footer section

SERP ranking results when using keywords from this table:

Average SERP Ranking: 3.4

Average SERP Ranking – 2.7