Today I will share an
idea of content marketing for Novotel brand, because they need more success in
that area.
Idea: Using Youtube as a main tool, my idea is to film a video about Christmas
in different places where their hotels are located. Show different cultures and
make sure people are aware, that spending Christmas in a hotel may be as fun
(may be even more) as spend it in home country.
Audience: Main target market would be families, because Christmas is a family
holiday. Especially, families who value
traveling and would love to explore something new. However, it may be
considered as motivation for traditional families, who used to celebrate
Christmas at home.
Goals:
· Earn more than 20% (around 155) of new
followers.
· Get around 500 of views
· 340 likes
· around 100 comments
Time of launching: It should come out 2 months before Christmas,
so people would see it and have time to decide and plan their trip.
Social Strategy: It should be promoted on every social platform
Novotel has accounts on. So, it would be every week Instagram posts about a new
campaign. Twitter would retweet different reviews about Christmas at Novotel.
Also, we will ask people to share their experience about different holidays in
Novotel.
How it will work: People would see the video that can show them
the perfect holiday in Novotel. We also can use some kind of deals for the
Christmas period for families.
