Fan pages of Marriott

It is important to learn about the place you are going to stay at before the trip. Therefore, today I am going to talk about non-official pages where you can find information about Marriot Hotel in Toronto.

First one is a famous booking.com. Here, you can try to find best rates and special deals for the booking of the room in Marriott. Moreover, you can read reviews, check out the location and everything that located nearby. Link : http://www.booking.com/hotel/ca/courtyard-by-marriott-downtown-toronto.html

Next one is Travelocity.ca. It is a platform for reviews about different places. There you can find hotel details and description of facilities. Also, you can different reviews directly from clients. Link: https://www.travelocity.ca/Toronto-Hotels-Toronto-Marriott-Downtown-Eaton-Centre.h26155.Hotel-Reviews

Last but not least is travelpod.ca where you can find the best deals on booking.ca, expedia.ca. It is similar with previous two, however they are also promoting different blogs of travelers with the stories about the hotel. Link: http://www.travelpod.com/hotel/Courtyard_By_Marriott_Downtown_Toronto-Toronto.html

Marriott vs Novotel on Youtube

There is no secret that YouTube is one of the most popular social media websites and it is important for the big and small companies to stay active on it.

We are going to take a look at two Youtube accounts: Marriott and Novotel hotels.

Marriott has 8k followers, Novotel Hotels has a 761. As I can see both of the accounts are not really active, they have post one time per 2 month in average. 

Marriott posts promotional videos as well as different tutorials on easy booking; they also have some kind of cartoon about the holiday in their resort, which can be interesting to take a look at free time.

Novotel has different content: the observing videos of different resorts of Novotel, where you can see the room, lobby and different facilities. It is very useful for people who value comfort and feel more comfortable when they know where are they going and how it looks; they also have supporting videos for different incidents such as terror attack in Paris. It makes them look social involved.

Novotel does not have a lot of description of videos. It makes it hard to find on google if you don’t know the title.

However, Marriott leaves all the links for social media in description box and also uses keywords such as Marriott Resorts and Marriott Rewards.

The most successful video of Marriott is called ‪Marriott Rewards sends 50 to Super Bowl 50 #50to50. It has 2,387,805 of views, 578 likes, 2 dislikes, 73 comments. It had such a success because it was a partnership with SuperBowl.

The most successful video of Novotel has 335 views, 2 likes and 0 comments.

Marriott vs Novotel on Twitter

Today we are going to talk about another popular social media platform Twitter.

We are going to look at 2 accounts: Novotel and Marriott International.

Both of the profiles post their information 3-4 times per day. As you know, one of the important things is to follow 50/50 rules. Marriott and Novotel are successful at it; they keep their profiles interesting by providing information that may be interesting for followers, but not directly related to the brand name.

Novotel came up with their own hashtags #NovotelKnows  and #NewNovotel. It helps with categorizing information. Novotel Knows category is about tourism related information, not the hotel. New novotel is about the Novotel hotel chain.

Marriott uses #overheardinmarriott, which is basically information about the hotel and # itpaystobookdirect which is different ways of getting lowest rates in Marriott. Also, Marriott is using situational hashtags such as #Pieday and #WorldsMostEthicalCompanies, it helps to make socialization and not to frame themselves in usual hashtags.

Lets take a look at numbers:

Marriott has 408k followers.

Novotel has 1,827 followers.

Now,we will take a look at the most successful posts.

	Novotel	Marriott
Likes	2	33
Retweets	0	26
Responses	0	0

As we can see, Marriott is doing more successfully comparing to Novotel. However, I think, that the reason is people awareness about Marriott, not the content. Also, big influencer is target market. So, it may depends on different psychological and behavioural factors.

Marriott vs. Novotel

SEO is an important tool in an hotel industry, because it helps to make the search defined and quick. Internet advance can be effective for every company which potential audience looks for similar goods or services on the Internet. Statistically, the number of Internet users grows every year. And this audience is very attractive to business since it possesses high solvency. SEO can be useful for every brand if it is used in a good and effective way, it will help to move the link in the Top in every search engine. Two keyword sentences: “The Best Price is right here” and “Deals and Packages.

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SEO considerations	Novotel	Marriott
Keywords used on the site	Price,Deals, Hotels Value	Best Rates, Marriott Rewards, exclusive deals
Frequency of keywords	Price and deals are the most used keywords on the page	Marriott Reward is the most frequent keyword
Location of keywords	All keywords used throughout the page	All keywords used throughout the page
Keywords in URL	Canada	Marriott
title	Novotel Hotels: book a hotel for family holidays or business trips	Hotel Rooms| Marriott
meta name="description" content=“”	Novotel Hotels - Book a Novotel hotel: meeting rooms for your business trip and large family rooms to share with your kids.	Browse and book hotel rooms that suit your needs and style and start your next adventure with Marriott.
Site upload speed	Quick	Quick
Quality of written content	Everything is very clear and there is enough information and in the same time it is not too much.	Has less information than Novotel site, but everything is clear and defined as well.
Quality of visual contentl	All the pictures have good quality.	All the pictures have good quality.
Alt text used	Novotel Resorts Me, Middle East Resorts.	Arabella Hotel and Spa South Africa.
Quality of Layout	Normal	Normal
Call to action	“Find out more” is used a lot and easy to find	There is a “find” and “sign in or join us” calls to action and they are easy accessible.
Anchor text	Anchor text is used in images	Not enough of anchor text
Mobile Friendly	yes	yes
Content is "shareable"	no	no
Links to social media	yes	No
SERP ranking results when using keywords from this table:	Using these keywords the most popular sites are the sites such as booking or trip advisor and they have novotel.	First site

Novotel site is more nice for eyes than Marriott. It has enough information and is very convenient to use. Marriott site is defined for people who already have used their services. However, Marriot`s keywords are more successful in use than Novotel`s. Conclusion As we can see from the comparison, Marriot uses more defined keywords and this helps to be on the Top in search Engines. APA citations Novotel Hotels. (2016, February 1).  Novotel hotels, suites and resorts. Retrieved February 12, 2016 from  Novotel hotels, suites and resorts: http://www.novotel.com/gb/canada/index.shtml Marriott. (2016, January 21). When you Book Direct on Marriott.com. Retrieved February 12, 2016 from Marriott Resorts: http://www.marriott.com/default.mi