Four Seasons Content Marketing Plan

For the content marketing campaign I am going with Four Season Toronto. In this post I am going to illustrate my idea of a brand new Content Marketing Campaign For Sheraton.

Name of The Campaign: Four Seasons Journey

Main Goal: To generate more brand awareness about Four Seasons Toronto and get new customers as well as keep regular customers engaged.

Campaign Detail:

• Create videos showcasing real world hotel guests with their testimonials. Upload videos and pictures of their stay in YouTube, Instagram as well as other social networks.
• The guests will have to sign a consent form of approval.
• Once Four Seasons's own branded content is up for a month or so we will focus attention towards customers to upload their own photos and experience.
• Anyone who uploads photo on Facebook, Twitter and Instagram using hashtag #FourSeasonsTO will get a chance to win complementary stay for their next trip.
• There will be a series of prizes every month.

Timeframe

April To May 31st - Four Seasons Customer Stories.

June 1st To September 1st - Four Seasons #FourSeasonsTo contest.

September - December - Posting winner pictures and sharing their experience of complementary trips.

Platforms

The campaign will promote to existing followers with Four Season's own content and then use Facebook Ads, Twitter Ads, Youtube Ads and Google Adwords to promote the #FourSeasonsTO contest.

Ritz-Carlton vs. Shangri-La Content Marketing

By: Owais Hikmat

I will be creating a marketing campaign for Shangri-La Hotels and Resorts.

Name of Campaign: #Sensational Selfie Campaign

My Main Goals: To generate worldwide awareness of Shangri-La and its dedicated worldwide customers and staff by taking a selfie with the most amount of people in 1 photo which should include hotel staff, family and friends. My other goals are to generate likes, followers and subscribers.

The audience are travelers, non-travelers, hotel-goers and non-hotel goers worldwide.

Campaign Detail:

Take a selfie with the most amount of people possible at a Shangri-La Hotel wherever you are in the world and share it on Shangri-La’s website and post it to their social media channels. The person who generates the most likes, share and subscribers will win a free trip for two to a dream Shangri-La destination of their choice.

I plan on launching this campaign early spring (March) before summer in order to start the buzz.

The platforms that I will be using is Facebook, Instagram, Twitter, and Snapchat.

This campaign will attract and engage our audiences by creating a buzz worldwide where Shangri-La visitors will be encouraged to take that #SensationalSelfie.