Marriott vs. Novotel

SEO is an important tool in an hotel industry, because it helps to make the search defined and quick. Internet advance can be effective for every company which potential audience looks for similar goods or services on the Internet. Statistically, the number of Internet users grows every year. And this audience is very attractive to business since it possesses high solvency. SEO can be useful for every brand if it is used in a good and effective way, it will help to move the link in the Top in every search engine. Two keyword sentences: “The Best Price is right here” and “Deals and Packages.

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SEO considerations	Novotel	Marriott
Keywords used on the site	Price,Deals, Hotels Value	Best Rates, Marriott Rewards, exclusive deals
Frequency of keywords	Price and deals are the most used keywords on the page	Marriott Reward is the most frequent keyword
Location of keywords	All keywords used throughout the page	All keywords used throughout the page
Keywords in URL	Canada	Marriott
title	Novotel Hotels: book a hotel for family holidays or business trips	Hotel Rooms| Marriott
meta name="description" content=“”	Novotel Hotels - Book a Novotel hotel: meeting rooms for your business trip and large family rooms to share with your kids.	Browse and book hotel rooms that suit your needs and style and start your next adventure with Marriott.
Site upload speed	Quick	Quick
Quality of written content	Everything is very clear and there is enough information and in the same time it is not too much.	Has less information than Novotel site, but everything is clear and defined as well.
Quality of visual contentl	All the pictures have good quality.	All the pictures have good quality.
Alt text used	Novotel Resorts Me, Middle East Resorts.	Arabella Hotel and Spa South Africa.
Quality of Layout	Normal	Normal
Call to action	“Find out more” is used a lot and easy to find	There is a “find” and “sign in or join us” calls to action and they are easy accessible.
Anchor text	Anchor text is used in images	Not enough of anchor text
Mobile Friendly	yes	yes
Content is "shareable"	no	no
Links to social media	yes	No
SERP ranking results when using keywords from this table:	Using these keywords the most popular sites are the sites such as booking or trip advisor and they have novotel.	First site

Novotel site is more nice for eyes than Marriott. It has enough information and is very convenient to use. Marriott site is defined for people who already have used their services. However, Marriot`s keywords are more successful in use than Novotel`s. Conclusion As we can see from the comparison, Marriot uses more defined keywords and this helps to be on the Top in search Engines. APA citations Novotel Hotels. (2016, February 1).  Novotel hotels, suites and resorts. Retrieved February 12, 2016 from  Novotel hotels, suites and resorts: http://www.novotel.com/gb/canada/index.shtml Marriott. (2016, January 21). When you Book Direct on Marriott.com. Retrieved February 12, 2016 from Marriott Resorts: http://www.marriott.com/default.mi