Hotel Comparison Sheraton Vs Four Seasons

Introduction

SEO is important for marketers because it is a long term solution for generating organic traffic without any form of paid advertisement. SEO allows a brand to generate more awareness and target their audience. The objective is to determine which of the two sites when compared has a stronger SEO.  The brands that we are comparing today are:


Comparison Done By: Rahul Ghosh

• Sheraton Toronto
• Four Seasons Toronto

Sheraton Toronto Homepage

Four Seasons Toronto

SEO Comparison Chart

SEO Considerations	Sheraton	Four Seasons
URL:	http://www.sheratontoronto.com/	http://www.fourseasons.com/toronto/
Keywords used on each site:	Ultimate Mascara, Lash Reforming, Volume Length Definition.	Undisputed Leader of Mascara, Lash Lengthening, Length Volume Definition.
Frequency of Keywords:	Moderate	Moderate
Locations of keywords:	Body, Header Meta Tags, Alt Tags	Body, Header, Meta Tags, Image Alt Tags
Keywords in URL:		Toronto, hotel
<title>	Downtown Toronto Hotels | Sheraton Centre Toronto Hotel	Luxury Hotels Toronto | Yorkville Hotel | Four Seasons Toronto
<meta name="description" content=“”/>	As one of the newly renovated downtown Toronto hotels, Sheraton Centre Toronto Hotel is connected to financial and entertainment districts via the PATH.	Visit Four Seasons Hotel Toronto, soaring 55 storeys in the heart of Yorkville, downtown Toronto's most glamourous shopping and restaurant quarter.
<meta name="keywords" content=""/>	downtown toronto hotels	luxury hotel toronto
Site upload speed:	Pingdom Speed: (71/100)	Pingdom Speed: (61/100)
Quality of written content:	Readability Score: (72/100)	Readability Score: (67/100)
Quality of Visual Content:	Very crisp images with clear call to action area to book reservations.	Very clear pictures and a perfectly positioned area for room booking. The CTA is very prominent.
Alt Text used:	Every image has alt text	Every image have alt text
Captions used:	Images do not have caption	Some images have caption
Quality of Layout:	My Own Grade (8.5/10)	My Own Grade: (7/10)
Call-to-action:	“Reserve Your Stay”	“Make A Reservation”
Anchor Text:	Rooms, Location, Hotel Features, Dining	Accomodations, Photos & Videos, Make a Reservation, Fitness & Facilities
Mobile Friendly:	100% responsive mobile friendly design	100% mobile friendly responsive design.
Content is “shareable”:	No	Content is not that sharable. Mostly uses a booking opt-in on the homepage.
Links to Social Media:	Links to social media present on the homepage as well as every other page.	Links to social media present In the footer section
SERP ranking results when using keywords from this table:	Average SERP Ranking: 3.4	Average SERP Ranking – 2.7

SEO Considerations

Sheraton

Four Seasons

 

URL:

http://www.sheratontoronto.com/

http://www.fourseasons.com/toronto/

Keywords used on each site:

Ultimate Mascara, Lash Reforming, Volume Length Definition.

Undisputed Leader of Mascara, Lash Lengthening, Length Volume Definition.

Frequency of Keywords:

Moderate

Moderate

Locations of keywords:

Body, Header Meta Tags, Alt Tags

Body, Header, Meta Tags, Image Alt Tags

Keywords in URL:

Toronto, hotel

<title>

Downtown Toronto Hotels | Sheraton Centre Toronto Hotel

Luxury Hotels Toronto | Yorkville Hotel | Four Seasons Toronto

<meta name="description" content=“”/>

As one of the newly renovated downtown Toronto hotels, Sheraton Centre Toronto Hotel is connected to financial and entertainment districts via the PATH.

Visit Four Seasons Hotel Toronto, soaring 55 storeys in the heart of Yorkville, downtown Toronto's most glamourous shopping and restaurant quarter.

<meta name="keywords" content=""/>

downtown toronto hotels

luxury hotel toronto

Site upload speed:

Pingdom Speed: (71/100)

Pingdom Speed: (61/100)

Quality of written content:

Readability Score: (72/100)

Readability Score: (67/100)

Quality of Visual Content:

Very crisp images with clear call to action area to book reservations.

Very clear pictures and a perfectly positioned area for room booking. The CTA is very prominent.

Alt Text used:

Every image has alt text

Every image have alt text

Captions used:

Images do not have caption

Some images have caption

Quality of Layout:

My Own Grade (8.5/10)

My Own Grade: (7/10)

Call-to-action:

“Reserve Your Stay”

“Make A Reservation”

Anchor Text:

Rooms, Location, Hotel Features, Dining

Accomodations, Photos & Videos, Make a Reservation, Fitness & Facilities

Mobile Friendly:

100% responsive mobile friendly design

100% mobile friendly responsive design.

Content is “shareable”:

No

Content is not that sharable. Mostly uses a booking opt-in on the homepage.

Links to Social Media:

Links to social media present on the homepage as well as every other page.

Links to social media present In the footer section

SERP ranking results when using keywords from this table:

Average SERP Ranking: 3.4

Average SERP Ranking – 2.7