We tracked and measured our performance accurately across all the channels and came to the following conclusion:
- We generated 82 users and 576 pageviews. That's approximately 7 pageviews per user for our blog.
- Our bounce rate was extremely low at 26.52%. We used links inside our blog post (both internal and external) to keep users on our website.
- The average session duration was 3min 36 seconds.
- The social media study of Ritz Carlton generated maximum traction and constituted about 35% of our overall traffic.
- We got a few organic visitors especially during the last week of the project when our new blog started getting crawled by Google.
- Most of our social media traffic was from LinkedIn. This is because one of our group members used LinkedIn to promote the new blog extensively.
Video Analysis
Reflections
The hotel industry is extremely competitive on Google both organically and used paid search. The keyword research often displayed words going for as high as $20 per click.
During the project we used blogger to create our blog and used a clean design that focussed on content.
Our social media strategy did work well with the 50/50 rule however users were liking and retweeting our posts instead of following our actual pages.
